When creating a visual identity for Vegana I did research on handbag competitors and other luxury handbag brands to take note of any visual design elements and product trends in the industry. After taking into account competitive trends and defining what my client wanted visually I took my client's description behind his brand and carefully broke it down into three descriptive words that would visually guide the representation of each visual identity. I then spent hours carefully curating images that would illustrate all three territories. I packaged these elements into a presentation for my client and presented them to him in order for him to select which visual territory would be the primary representation of his brand.